Business Management for Entrepreneurs, Third Edition

By Nieuwenhuizen, C

Being a successful entrepreneur in the 21st century involves more than enthusiasm and a good eye for a new opportunity. A thorough understanding of the essential business functions, as explained in the third edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business through the next growth stage.
The book guides the entrepreneur in managing the eight business functions: general management, finance, marketing, operations management, purchasing and the supply chain, human resources, information management and public relations. These management and managerial skills are essential to successfully manage a business that employs more people than when it was initially established.
This edition contains updated information and new examples on all the business functions relevant to entrepreneurs. Business Management for Entrepreneurs (third edition) is an invaluable resource for students studying entrepreneurship and all young entrepreneurs who plan to start their own business, or entrepreneurs who have their own business but want to learn more about managing the business functions as the business grows.

Contents Include:
Chapter 1: Introduction to business management for the entrepreneur
Chapter 2: General management
Chapter 3: The financial management function
Chapter 4: The marketing function
Chapter 5: Operations management
Chapter 6: The purchasing function
Chapter 7: The human resource function
Chapter 8: Information management
Chapter 9: Public relations

Of Interest and Benefit to:
Written by specialists in the different areas of business management, Business Management for Entrepreneurs is an essential guide to the small business management competencies that are essential for the success of a smaller business. It will be invaluable to students of business management as well as entrepreneurs starting up enterprises.



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