Digital Type Design for Branding: Designing Letters from Their Source
Digital Type Design for Branding: Designing Letters from Their Source by Stephen Boss
2018 | ISBN: 1498777201, 0815365535 | English | 220 pages | PDF | 117 MB
2018 | ISBN: 1498777201, 0815365535 | English | 220 pages | PDF | 117 MB
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.