Strategic Place Branding Methodologies and Theory for Tourist Attraction
Strategic Place Branding Methodologies and Theory for Tourist Attraction
IGI Global | English | 2017 | ISBN-10: 1522505792 | 394 pages | PDF, EPUB | 15.03 + 19.89 MB
IGI Global | English | 2017 | ISBN-10: 1522505792 | 394 pages | PDF, EPUB | 15.03 + 19.89 MB
by Ahmet Bayraktar (Author, Editor), Can Uslay (Editor)
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the areas population.
Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
About the Author
Ahmet Bayraktar, Bozok University, Turkey. Can Uslay, Rutgers University, USA.