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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Posted By: interes
Date: 26 Jun 2017 01:59:08
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-Services) by Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni
English | 2017 | ISBN: 1522521399 | 448 pages | PDF | 9,5 MB

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products"–

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