Brand Intimacy: A New Paradigm in Marketing
Mario Natarelli, Rina Plapler, "Brand Intimacy: A New Paradigm in Marketing"
2017 | ISBN-10: 1578266858 | 240 pages | EPUB | 12 MB
2017 | ISBN-10: 1578266858 | 240 pages | EPUB | 12 MB
From Adidas to Apple, Calvin Klein to New Balance, we love our brands. We have emotional connections that go deep. Advancements in branding, technology and the science of making decisions are at the centre of a shift that has profound implications in marketing and consumer behaviours. Brand Intimacy speaks to the essential relationship between a person and a brand that transcends purchase, usage and loyalty. Written by experienced marketers and backed by extensive research, Brand Intimacy delivers on a new outlook of marketing for businesses of all sizes and consumers alike.