New Technologies and Branding
Philippe Sachetti, Thibaud Zuppinger, "New Technologies and Branding"
2018 | ISBN-10: 1786301970 | 214 pages | PDF | 2 MB
2018 | ISBN-10: 1786301970 | 214 pages | PDF | 2 MB
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.