International Brand Strategy
International Brand Strategy: A Guide to Achieving Global Brand Growth
by Sean Duffy
English | 2021 | ISBN: 1789666317 | 271 Pages | PDF EPUB | 6 MB
by Sean Duffy
English | 2021 | ISBN: 1789666317 | 271 Pages | PDF EPUB | 6 MB
In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time.