Marketing Your Service Business
Ian Ruskin-Brown, "Marketing Your Service Business"
2006 | pages: 283 | ISBN: 1854183168 | PDF | 5,2 mb
2006 | pages: 283 | ISBN: 1854183168 | PDF | 5,2 mb
A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company that is either in the service sector (eg. tourism, design, financial services, medical healthcare) or that uses services (eg. training) to gain a competitive advantage.
A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.
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