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Marketing and Designing the Tourist Experience

Posted By: DZ123
Date: 11 Jun 2018 18:08:50
Marketing and Designing the Tourist Experience

Isabelle Frochot, Wided Batat, "Marketing and Designing the Tourist Experience"
English | 2013 | ISBN: 1908999462 | PDF | pages: 226 | 1.1 mb

The topic of experience is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
UPWARDS