Eye Tracking the User Experience
Aga Bojko, "Eye Tracking the User Experience"
English | ISBN: 1933820101 | 2013 | 320 pages | PDF, EPUB | 53 MB
English | ISBN: 1933820101 | 2013 | 320 pages | PDF, EPUB | 53 MB
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.