Subcategories

Search Analytics for Your Site: Conversations with Your Customers (Repost)

Posted By: bookwyrm
Search Analytics for Your Site: Conversations with Your Customers (Repost)

Search Analytics for Your Site: Conversations with Your Customers By Louis Rosenfeld, Avinash Kaushik Steve Krug
2011 | 224 Pages | ISBN: 1933820209 | EPUB | 5 MB


Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs. This brief and practical book will provide an overview of search analytics (SA), detailed how-to information on how to generate and understand SA reports, and actionable recommendations on how to improve your site based on your SA data. Through case studies and anecdotes, the authors will provide many “real world” examples of how SA has helped different organizations to better know and serve their customers.