Content Everywhere: Strategy and Structure for Future-Ready Content (repost)
Content Everywhere: Strategy and Structure for Future-Ready Content by Sara Wachter-Boettcher and Eva Lotta Lamm
English | 2013 | ISBN-10: 193382087X | PDF + EPUB | 240 pages | 10 + 9,6 MB
English | 2013 | ISBN-10: 193382087X | PDF + EPUB | 240 pages | 10 + 9,6 MB
Care about content? Better copy isn't enough. As devices and channels multiply–and as users expect to easily relate, share, and shift information–we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.