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Switch: How to Change Things When Change Is Hard by Chip Heath [Repost]

Posted By: Free butterfly
Switch: How to Change Things When Change Is Hard by Chip Heath [Repost]

Switch: How to Change Things When Change Is Hard (Thorndike Health, Home & Learning) by Chip Heath
English | 19 Jan. 2011 | ISBN: 1410433137 | 292 Pages | EPUB | 2 MB

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.