Fundamentals of Strategy
Fundamentals of Strategy By Gerry Johnson, Richard Whittington, Kevan Scholes
2009 | 332 Pages | ISBN: 0273736752 | PDF | 6 MB
2009 | 332 Pages | ISBN: 0273736752 | PDF | 6 MB
Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.