Exploring Public Relations by Ralph Tench and Liz Yeomans
English | ISBN: 0273688898 | 2006 | PDF | 672 pages | 95,3 mb
English | ISBN: 0273688898 | 2006 | PDF | 672 pages | 95,3 mb
This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas.