Recommender System for Improving Customer Loyalty
Recommender System for Improving Customer Loyalty (Studies in Big Data Book )
by Katarzyna Tarnowska
English | 2019 (2020 Edition) | ISBN: 3030134377 | 124 Pages | PDF | 4.35 MB
by Katarzyna Tarnowska
English | 2019 (2020 Edition) | ISBN: 3030134377 | 124 Pages | PDF | 4.35 MB
This book presents the Recommender System for Improving Customer Loyalty. New and innovative products have begun appearing from a wide variety of countries, which has increased the need to improve the customer experience. When a customer spends hundreds of thousands of dollars on a piece of equipment, keeping it running efficiently is critical to achieving the desired return on investment. Moreover, managers have discovered that delivering a better customer experience pays off in a number of ways. A study of publicly traded companies conducted by Watermark Consulting found that from 2007 to 2013, companies with a better customer service generated a total return to shareholders that was 26 points higher than the S&P 500. This is only one of many studies that illustrate the measurable value of providing a better service experience.