Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation by Tawfik Jelassi
English | PDF,EPUB | 2020 | 793 Pages | ISBN : 3030489493 | 83 MB
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies.
An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
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