Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Digital Business and Electronic Commerce

Posted By: hill0
Digital Business and Electronic Commerce

Digital Business and Electronic Commerce: Strategy, Business Models and Technology
by Bernd W. Wirtz

English | 2021 | ISBN: 3030634817 | 762 Pages | PDF EPUB | 163 MB

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.

If You Find Any Dead LInk Please Send Me PVT MSG
Support My Blog Thanks & Enjoy!