Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena by Brian H. Murray
English | October 31, 2003 | ISBN: 0814407544 | 288 pages | PDF | 7 MB
English | October 31, 2003 | ISBN: 0814407544 | 288 pages | PDF | 7 MB
"Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry.