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Quantitative Marketing and Marketing Management [Repost]

Posted By: tanas.olesya
Quantitative Marketing and Marketing Management [Repost]

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice by Adamantios Diamantopoulos
English | 12 July 2012 | ISBN: 3834930601 | 603 Pages | PDF | 5 MB

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.