Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Customer Value Generation in Banking: The Zurich Model of Customer-Centricity

Posted By: roxul
Customer Value Generation in Banking: The Zurich Model of Customer-Centricity

Stefanie Auge-Dickhut and Bernhard Koye, "Customer Value Generation in Banking: The Zurich Model of Customer-Centricity"
English | 2015 | ISBN: 3319199374 | 195 pages | EPUB | 2 MB

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.