Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States by Susan L. Slocum
English | 16 May 2017 | ISBN: 3319498517 | 182 Pages | PDF | 2.7 MB
English | 16 May 2017 | ISBN: 3319498517 | 182 Pages | PDF | 2.7 MB
This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability.