Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty
Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty by Mike Rosenberg
English | 21 Jun. 2017 | ISBN: 3319520202 | 223 Pages | PDF | 3.73 MB
English | 21 Jun. 2017 | ISBN: 3319520202 | 223 Pages | PDF | 3.73 MB
This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.
Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.
Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change.