The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies (repost)
Andreas Meier, "The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies"
2017 | ISBN-10: 3319540475 | 103 pages | PDF | 3 MB
2017 | ISBN-10: 3319540475 | 103 pages | PDF | 3 MB
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.