![Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 [Repost]](https://pixhost.icu/avaxhome/9f/35/0053359f_medium.jpg)
Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 [Repost]
![Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 [Repost]](https://pixhost.icu/avaxhome/9f/35/0053359f.jpg)
Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López
English | 23 Jun. 2017 | ISBN: 3319597000 | 224 Pages | PDF | 2.86 MB
English | 23 Jun. 2017 | ISBN: 3319597000 | 224 Pages | PDF | 2.86 MB
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.