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Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM

Posted By: step778
Date: 9 Oct 2018 09:06:22
Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM

SCN Education, "Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM"
2001 | pages: 406 | ISBN: 3322849635 | PDF | 11,4 mb

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

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