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Strategic Retail Management: Text and International Cases [Repost]

Posted By: hill0
Date: 9 Jan 2018 19:04:04
Strategic Retail Management: Text and International Cases [Repost]

Strategic Retail Management: Text and International Cases by Joachim Zentes
English | 18 Oct. 2016 | ISBN: 3658101822 | 484 Pages | PDF | 7.08 MB

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
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