Principles of Marketing by Philip Kotler
Principles of Marketing by Philip Kotler
English | 21 Mar. 2013 | ISBN: 0273786997 | 716 Pages | PDF | 39 MB
English | 21 Mar. 2013 | ISBN: 0273786997 | 716 Pages | PDF | 39 MB
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.