From Customer Retention to a Holistic Stakeholder Management System
From Customer Retention to a Holistic Stakeholder Management System: Living a Vision by Margit Huber
English | 11 Feb. 2008 | ISBN: 3540774297 | 209 Pages | PDF | 3 MB
English | 11 Feb. 2008 | ISBN: 3540774297 | 209 Pages | PDF | 3 MB
The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.