Publicidad, Promocion y Comunicacion Integral en Marketing (College) (Spanish Edition) by Kenneth Clow
Spanish | Jan. 1, 2010 | ISBN: 6074426309 | 471 Pages | PDF | 6 MB
Spanish | Jan. 1, 2010 | ISBN: 6074426309 | 471 Pages | PDF | 6 MB
A fundamental book to understand the importance of combining all marketing communication (CIM) and how it is produced and transmitted. It addresses the avant guard tendencies of advertising, and how it applies to modern marketing and advertising.