International and Cross-Cultural Management Research
International and Cross-Cultural Management Research By Jean-Claude Usunier
1998 | 208 Pages | ISBN: 0761952802 | PDF | 12 MB
1998 | 208 Pages | ISBN: 0761952802 | PDF | 12 MB
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a