Consumer Behaviour and Advertising Management by Matin Khan
2007 | ISBN: 812241947X | 392 pages | PDF | 4,3 MB
2007 | ISBN: 812241947X | 392 pages | PDF | 4,3 MB
Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.