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Theories and Techniques of Marketing Management

Posted By: sasha82
Date: 2 Oct 2014 10:41:12
Theories and Techniques of Marketing Management

Theories and Techniques of Marketing Management by Vinod N. Patel
2007 | ISBN: 8189473034 | English | 312 pages | PDF | 17 MB

This book has been written with the purpose of covering all aspects of Marketing Management
1. Marketing Management and Marketing Functions
2. Marketing Management Organisation
3. Personal-marketing
4. The Marketing Executive
5. Theories and Techniques of Marketing
6. Marketing Meetings, Compensations and Marketing Contests
7. Marketing Force Management
8. Quality Management to Meet Customer Satisfaction
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