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Modern Mass Communication: Concepts and Processes

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Modern Mass Communication: Concepts and Processes

Deepak Nayyar, "Modern Mass Communication: Concepts and Processes"
Oxford Book Company | 2007 | ISBN: 0495116289 | 182 pages | PDF | 7,9 MB

The present book makes description on media and communication at the outset, and then describes concepts, processes and theories of mass communication.

The book also delves on modem systems of communication network.


Contents
Preface v
1. Media and Journalist 1
2. Print Media versus Television 3
3. Media as a Means of Public Communication 14
4. Commission and Omission by the Media 22
5. Political Perspectives on Media 33
6. Jobs for Broadcast Newsmen 47
7. Modern Media Environment 64
8. Concepts and Processes of Mass Communication 80
9. Theories of Mass Communication 99
10. Media and Social Responsibility 127
11. Modern Communication Network 150
Index 171

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