AI for Small Business: From Marketing and Sales to HR and Operations (AI Advantage)

An essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve.

ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies.

Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implementation, and ideas for scaling systems. This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including:
• Sales
• Marketing
• Social media and content creation
• Customer service
• Finance and accounting
• Operations and logistics
• Human resources and talent management
• Data analysis and decision-making
• Security and legal compliance
• R&D and innovation

Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen's successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.

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