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The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens

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The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens

Anne Sutherland, Beth Thompson - Kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens
McGraw-Hill | 2003 | ISBN: 0071416226 | Pages: 256 | PDF | 1.41 MB

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980–Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

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The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens

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