Gary Bencivenga - The Bencivenga 100 Seminar (Repost)

Gary Bencivenga is one of the world's most respected copywriters. Specializing exclusively in direct response for more than 40 years, Gary apprenticed under John Caples at BBDO and later David Ogilvy at Ogilvy & Mather, among several other legendary copy masters. Gary has created breakthrough campaigns for many of the most successful direct marketers in America, including Phillips Publishing, Boardroom, Rodale, KCI Communications, Prentice Hall, Double Day, Time, Business Week, Forbes and Merrill Lynch, among dozens of others.

He is now retired but keeps his hand in a few direct marketing enterprises in which he is either an owner or partner.

"Gary Bencivenga's 7 Master Secrets of Wealth Creation for Marketers and Copywriters"


"I will never be able to share these seven secrets in the Bullets, for reasons you'll understand in a moment.


"But as my retirement legacy, I will share all seven with you … if you can meet the four qualifications spelled out in this letter."

* Now available via DVDs and expanded, illustrated transcript for the first and only time—my never-to-be-repeated "Reveal-Everything-at-Once" Seminar.


* Only 2,000 sets available.


* Tightly restricted and limited distribution … you must be able to meet the four criteria spelled out below (no exceptions).


* Reveals every secret I've ever learned about how to boost your advertising response and become independently wealthy as a copywriter or marketer.


* Based on more than $1 billion and 40 years' worth of scientific direct response tests.


* Includes everything revealed at my one-time-only Retirement Seminar, hailed as "historic" … "phenomenal" … "life-changing" by industry leaders … plus much more material that's been added to make this the ultimate "Master's Program" on breakthrough marketing and copywriting.


* Featuring scores of the greatest direct response ads of all time to illustrate every principle … plus "Gary Bencivenga's Greatest Hits"—my all-time best ads, sales letters, magalogs, bookalogs, and more that you can use to guide your own marketing and copywriting.


* Guaranteed to be worth 50 times its cost … or you pay nothing.

# One of the most powerful ads in the history of direct response advertising. It beat all other tests created by top copywriters over a 40-year span, a feat unmatched even to this day. How you can apply its secrets to boosting your response. Remarkably, this ad's headline and the psychology it harnesses are as powerful today as ever and can be used by any advertiser. (Not long ago, I recycled it to convert a mediocre ad for a mail order book into an instant best seller.)

DVD1 - Session 1-3
DVD2 - Session 4-5
DVD3 - Session 6-7
DVD4 - Session 8-9
DVD5 - Session 10-12

Session 1 - Seminar Overview
Session 2 - Salesmanship in advertising
Session 3 - The Bencivenga Persuasion Equation
Session 4 - The Secret of Master Closers
Session 5 - How to Create Blockbuster Products
Session 6 - Street-Smart Copywriting Secrets Part 1
Session 7 - Secrets of the World's Best List Broker
Session 8 - Pick the Winner Contest
Session 9 - Street-Smart Copywriting Secrets Part 2
Session 10 - Direct Response Design Tips
Session 11 - Mastering the Alchemy of Desire
Session 12 - A Total Surprise! … and Wealth Is an Income Stream

Extra DVD - Gary's Greatest Hits Vol 1 - 16 Winning Ads by Gary Bencivenga