Business Project Management and Marketing: Mastering Business Markets
Business Project Management and Marketing: Mastering Business Markets
Springer | Marketing Textbook | February 9, 2016 | ISBN-10: 3662485060 | 399 pages | pdf | 9.9 mb
Springer | Marketing Textbook | February 9, 2016 | ISBN-10: 3662485060 | 399 pages | pdf | 9.9 mb
Editors: Kleinaltenkamp, Michael, Plinke, Wulff, Geiger, Ingmar (Eds.)
Combines practical relevance for executive education with scientific rigor of the latest research
Covers comprehensive topics from tender reception to project management, including chapters from leading experts in practice and academia
Includes conceptual, strategic, and operational points of view on the topic
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Number of Illustrations and Tables
141 illus., 1 in colour
Topics
Marketing
Project Management
Accounting/Auditing
Organization
More info and Hardcover at Springer
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