CMO Foundations: Cause Marketing
CMO Foundations: Cause Marketing
MP4 | Video: 720p | Duration: 37:22 | English | Subtitles: VTT | 245.8 MB
MP4 | Video: 720p | Duration: 37:22 | English | Subtitles: VTT | 245.8 MB
Aligning your company's marketing with a good cause can both bolster your company's reputation and help to make the world a better place. In this course, join Drew Boyd as he shows chief marketing officers and senior marketers how to implement and test different communication styles, and how to get a cause marketing program working at their organization. Drew covers picking a cause and nonprofit or other organization to partner with; leveraging multiple external and internal channels to promote a cause; and creating the right digital platforms for customers to share their experiences. He also explains how to measure your cause marketing results.
Topics include:
-
- Why cause marketing is important
- Selecting the right cause
- Selecting a specific organization to partner with
- Communicating a cause internally and externally
- Promoting a cause through social media
- Testing a cause marketing initiative
- Measuring your results