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Consumer Research: Postcards From the Edge

Posted By: rolexmaya
Consumer Research: Postcards From the Edge

Consumer Research: Postcards From the Edge
Routledge | January 16, 1998 | ISBN-10: 0415173175 | 424 pages | PDF | 7 Mb

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research