Developing a Style Guide
Developing a Style Guide
MP4 | Video: 720p | Duration: 23:21 | English | Subtitles: VTT | 132.2 MB
MP4 | Video: 720p | Duration: 23:21 | English | Subtitles: VTT | 132.2 MB
A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
Topics include:
- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images