Digital Analytics: Data Driven Decision Making in Digital World by Jumin Kamki
English | 7 Jan. 2017 | ISBN: 194655619X | 352 Pages | PDF (conv) | 16.16 MB
English | 7 Jan. 2017 | ISBN: 194655619X | 352 Pages | PDF (conv) | 16.16 MB
SALIENT FEATURES OF BOOK:
• Easy to understand language with simple real life examples.
• Primarily focused on Ecommerce and Retail industry.
• Stepwise explanation of very basic to the complex of the statistical analysis.
• All examples are solved using R and Excel or both.
• Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard.
• Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital
Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization.
Application focus on current Digital Analytics Practices.