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Digital Analytics: Data Driven Decision Making in Digital World

Posted By: AlenMiler
Digital Analytics: Data Driven Decision Making in Digital World

Digital Analytics: Data Driven Decision Making in Digital World by Jumin Kamki
English | 7 Jan. 2017 | ISBN: 194655619X | 352 Pages | PDF (conv) | 16.16 MB

SALIENT FEATURES OF BOOK:

• Easy to understand language with simple real life examples.

• Primarily focused on Ecommerce and Retail industry.

• Stepwise explanation of very basic to the complex of the statistical analysis.

• All examples are solved using R and Excel or both.

• Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard.

• Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital

Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization.

Application focus on current Digital Analytics Practices.