Direct mail copy that sells! by Herschell Gordon Lewis
English | 1984 | ISBN: 0132147688 | 258 Pages | PDF | 112.5 MB
English | 1984 | ISBN: 0132147688 | 258 Pages | PDF | 112.5 MB
Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills