Drucker on Marketing
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker by William Cohen
English | 2012 | ISBN: 0071778624 | 288 Pages | EPUB, MOBI, PDF | 4.7 MB
English | 2012 | ISBN: 0071778624 | 288 Pages | EPUB, MOBI, PDF | 4.7 MB
Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting. The book is organized into five thematic sections:
- The Ascendancy of Marketing
- Innovation and Entrepreneurship
- Drucker's Marketing Strategy
- New Product and Service Introduction
- Drucker's Unique Marketing Insights