Final Cut Pro X v10.1.x: Commercial Editing Techniques

Editing a concise and captivating, effects-driven commercial spot is a challenging and exciting endeavor. Every single moment counts. In this course Ashley Kennedy walks through the process of building a great thirty-second spot, from assessing pre-production materials to delivering to the client, with Final Cut Pro X v10.1.x. She examines the audience for the commercial, the timing and pacing of the rough cut, transitions and effects, and the final details like color correction that make your project look professional. Along the way, Ashley encounters and resolves creative and technical problems editors often face in the real world.

Note: This course was updated to reflect the changes to Final Cut Pro X v. 10.1.x. Although the course was not re-recorded from scratch, we updated the applicable movies by adding text overlays to guide you through existing changes. We also updated the exercise files to work with the most current version of the software. Please watch the "Understanding this update and using the exercise files" movie to learn exactly what to expect from this updated course. Working with an earlier version of Final Cut Pro X? Watch Commercial Editing Techniques with Final Cut Pro X v10.0.9.

Topics include:

• What is commercial editing?
• Understanding the product's audience and intent
• Marking the best shots
• Laying out the visual structure
• Building an audio foundation
• Manipulating speed
• Adding transition effects
• Adding graphics, music, and voice-over
• Delivering the project and receiving feedback