Getting Ahead In Business

A communication masterclass to help you succeed in business

What you'll learn
Digital marketing fundamentals
The perfect sales techniques
Project management skills
Excellence in customer service
Leadership skills
Building a business
Requirements
There are no prerequisites for this course
Description
The core skill required to becoming successful in any business is being able to communicate effectively. Customer loyalty is highly dependent on the values and intentions of a brand, just as much as employee loyalty is highly dependent on the values of the company and leaders they work for. Do you have what it takes to communicate at every level? Can you communicate yourself assertively to your team and become a great leader? And how do you know how to communicate with your customers to increase sales revenue?By taking this masterclass, you'll uncover:How to communicate with difficult peopleHow to influence and motivate a teamProviding feedback assertively How to build solid customer relationshipsHow to communicate your product or service online The common mishaps to communicating in the written wordHow to develop a business vision based on your core valuesThis masterclass includes:How to communicate yourself assertivelyBecoming a successful leader in any industry The fundamentals to communicating in digital marketing Perfecting your sales technique by communicating effectively with your customers Using Agile project management workflows to build a better rapport with your team Communicating your visions & values This course is aimed at both upcoming and experienced managers; covering the core fundamentals to every great leader, and anyone looking to build a new business from scratch.

Overview

Section 1: Becoming an Assertive Communicator

Lecture 1 An Introduction to Assertive Communication

Lecture 2 How do we communicate?

Lecture 3 Why is assertive communication important?

Lecture 4 How to become an assertive communicator

Lecture 5 Encouraging assertive communication in the workplace

Lecture 6 Working remotely

Lecture 7 Are communication styles the same as personality types?

Section 2: Excellence in leadership

Lecture 8 An introduction to leadership excellence

Lecture 9 Is leadership for you?

Lecture 10 Communicating as a leader

Lecture 11 Adopting assertive communication

Lecture 12 Communicating in the 21st Century

Lecture 13 Dealing with difficult behaviours

Lecture 14 Having confidence in yourself & your abilities

Lecture 15 Influencing your team

Lecture 16 Building talent in your workforce

Lecture 17 Setting goals in your team

Lecture 18 Giving & receiving feedback

Lecture 19 Micromanaging

Lecture 20 Let's review

Section 3: Understanding your visions & values

Lecture 21 An introduction to visions & values

Lecture 22 What is a vision statement?

Lecture 23 Writing a mission statement

Lecture 24 Writing a vision statement

Lecture 25 Communicating your vision

Lecture 26 What if you're not the leader of your company?

Section 4: Digital marketing fundamentals

Lecture 27 An introduction to digital marketing

Lecture 28 What is digital marketing?

Lecture 29 The digital marketing journey

Lecture 30 Building the buyer journey

Lecture 31 Applying the AIDA model

Lecture 32 Personalising the buyer journey

Lecture 33 Paid advertising

Lecture 34 Creating a paid advertising budget

Lecture 35 The role of social media in digital marketing

Lecture 36 Building effective email campaigns

Section 5: Mastering the art of selling

Lecture 37 An introduction to selling in business

Lecture 38 Why do you want to sell?

Lecture 0 Selling yourself

Lecture 39 Understanding your customer

Lecture 40 Understanding your product

Lecture 41 Perfecting your communication

Lecture 42 Using software & understanding processes in sales

Section 6: Agile Project Management

Lecture 43 An introduction to using Agile in project management

Lecture 0 What is Agile?

Lecture 44 Is Agile suitable for your company?

Lecture 0 Adopting an Agile approach

Lecture 45 Agile Methodologies

Lecture 46 Let's review

Entrepreneurs,Managers,Leaders,Team leaders,Business owners,Business leaders,Self-employed