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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

Posted By: torbo
The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

Erik Du Plessis,«The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising»
Kogan Page | ISBN: 0749443669 | PDF | 2,31 Mb | 232 Pages | 2005 Year

Recall and persuasion are today's primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. … Go ahead and pick it up … the book will give you a competitive advantage.


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