Growing a Business
Growing a Business by Paul Hawken
English | 1987 | ISBN: 0002179032 | 251 Pages | PDF | 175.8 MB
English | 1987 | ISBN: 0002179032 | 251 Pages | PDF | 175.8 MB
Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money—but only by you.
Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.
Using examples like Patagonia, Ben & Jerry’s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.