How To Setup A Long Term Business As An Online Instructor

How to setup a long term business as an Online Instructor on Udemy unofficial and other eLearning platforms

What you'll learn
create an online course
create video tutorials and presentations to use in online video courses
build a long term strategy and business as online instructor
Requirements
Basic knowledge of PC Windows and/or MAC
Description
The scope of this course is to share my method to create an online course and the strategies to create a long business as online instructor. In details in this course I explain the following topics.
Create your strategy for your business as an Instructor on Udemy: understand what you need to know and do before getting started.
How to identify and narrow down a hot niche• How to find content and get inspired How to create your business plan as instructor:The Split process: break down your potential course into several onesHow to project from your first course to the next future: the long term planPlan your projectsPlan your course launchPlan your other services to promote throughout your courseGo Beyond Udemy
Promote your courses on Amazon and eBay as physical productsCross promote (use your courses and others you are an affiliate for with coupons)Create Master classes and high ticket coaching programs based to your studentsPromote on other eLearning platformsMonetize on YoutubeExpand your business (use your courses to promote other services)Use Udemy to establish your nameCreate resources to drive trafficHow to setup the Course creation process: design the course structure
Break down your courseDefine the sectionsDefine the structure of sectionsDefine the structure of lecturesThe type of lecturesHow to build an article for a lectureHow to engage your studentsHow to create videos for your lectures using Techsmith Camtasia: my personal strategiesHow to improve the audio of your videosUse Microsoft Powerpoint to create videos and presentationsCourse promotion - Traditional techniques
Email marketing campaignsUdemy AnnouncementsUse your own websiteProduct launch strategiesPromote a tool or other services with your courseMake your course a best seller
Coupon secretsMake it popular Press releasesPromote on forumsPromote on Social Media
Social media marketingSetup a Facebook campaignWhere to promote on FacebookSetup a Twitter campaignWhere to promote on LinkedInYoutube strategiesThe marketing funnel process
Strategies to create buzz around your courseCoupon websitesCreate the course chainUse Udemy as marketing funnel process: more courses in the funnelUse webinars to promote your coursesCourse versions and course levelsMake your students come back to youMonitor your competition
Monitor other Udemy instructorsMonitor on other eLearning platformsMonitor on YoutubeMonitor competitors of physical products (Amazon, eBay,….)Find instructors to partner withTrack your performances
Use Google Analytics to track the performances of an Udemy courseMonitor your students’ feedback and the follow up processThe Promo Video Script strategy
Copywriting techniquesThe Promo video script strategyTips and tricksUse promo videos in your coursesHow to setup your studio
The video production processSetup your studioChoose your video cameraChoose your microphoneChoose your webinar toolWhere to find royalty free content
Where to find royalty free musicWhere to find royalty free imagesWhere to find royalty free videosThe critical key to success: partnership
The Udemy communityThe Udemy support teamMastermind groupsLive eventsYour students’ network

Overview

Section 1: Create your strategy - Before to start

Lecture 1 Introduction: course organization

Lecture 2 What you need to know of Udemy

Lecture 3 Create your public profile

Lecture 4 The course creation process(part I)

Lecture 5 The course creation process(part II)

Lecture 6 Your checklist and course creation plan

Lecture 7 Where to find important information

Lecture 8 Where to know about Udemy outside Udemy

Section 2: Create your strategy - Exposure at Udemy

Lecture 9 The udemy landing page

Lecture 10 The course image

Lecture 11 The promo video

Lecture 12 Price and coupons, automated messages

Lecture 13 Ranking factors for Udemy organic

Section 3: Create your strategy - Choose your niche

Lecture 14 Pick up a topic

Lecture 15 Verify if your topic is "hot" at Udemy

Lecture 16 Verify if there is a market for your topic

Lecture 17 The tool to use to survey your market

Lecture 18 The process to find the right topic and title

Lecture 19 How to find content

Lecture 20 How to get inspired to create the perfect course structure

Section 4: Create your strategy - Create your business plan

Lecture 21 The Split process: break down your potential course into several ones

Lecture 22 How to project from your first course to the next future: the long term plan

Lecture 23 Plan your projects

Lecture 24 Plan your course launch

Lecture 25 Plan your other services to promote throughout your course

Lecture 26 Course evolution (upgrade, update, renew)

Lecture 27 Price strategies (udemy promotions, when to use your coupons)

Lecture 28 The continuous improvement process

Section 5: Create your strategy - Beyond Udemy

Lecture 29 Promote your courses on Amazon and eBay as physical products

Lecture 30 Cross promote (use your courses and others you are an affiliate for with coupons

Lecture 31 Create Master classes and high ticket coaching programs based to your students

Lecture 32 Promote on other eLearning platforms

Lecture 33 Monetize on Youtube

Lecture 34 Expand your business (use your courses to promote other services)

Lecture 35 Use Udemy to establish your name

Lecture 36 Create resources to drive traffic

Section 6: Course creation

Lecture 37 Break down your course

Lecture 38 Define the sections

Lecture 39 Define the structure of lectures

Lecture 40 The type of lectures

Lecture 41 How to create a video for a lecture

Lecture 42 How to build an article for a lecture (Part I)

Lecture 43 How to build an article for a lecture (Part II)

Lecture 44 How to build an article for a lecture (Part III)

Lecture 45 Engage your students - Setup quizzes

Lecture 46 Engage your students - Setup exercises

Lecture 47 Engage your students - Setup case studies

Lecture 48 The Udemy Review process - Quality standards. Recommendations

Section 7: How to create a video for a lecture - Create a video using Techsmith Camtasia

Lecture 49 Structure Overview

Lecture 50 Media and libraries, transictions, editing, timeline and tracks

Lecture 51 Canvas

Lecture 52 Caption, Cursor Effects

Lecture 53 Improve your video

Lecture 54 Produce videos

Lecture 55 Edit a project - example 1

Lecture 56 Edit a project - example 2

Lecture 57 Edit a project - example 3

Lecture 58 Record a video with PowerPoint suing the Camtasia Add-in

Lecture 59 Improve audio with Audacity

Section 8: Use Microsoft Powerpoint to create videos and presentations

Lecture 60 Overview

Lecture 61 Presentation formats

Lecture 62 Presentation Layouts and Slide Master

Lecture 63 Format the Slide Master

Lecture 64 Use the guide lines to improve your results

Lecture 65 Customize the background

Lecture 66 Add objects to slides

Lecture 67 Format and combine objects

Lecture 68 Format and combine images and objects (Part I)

Lecture 69 Format and combine images and objects (Part II)

Lecture 70 Align objects

Lecture 71 Slide Show

Lecture 72 Prepare your presentation

Lecture 73 Transitions

Lecture 74 Animations

Lecture 75 Trigger and define the sequence of animations

Lecture 76 The animation pane and the customization of effects

Lecture 77 Dynamic effects and motion paths

Lecture 78 Summary of Animations - A real example

Lecture 79 Cartoons: Overview

Lecture 80 Cartoons: Create your characters with your own style

Lecture 81 Cartoons: Create objects in prospective

Lecture 82 Cartoons: create complex objects to use for you videos

Lecture 83 Cartoons: generate 3D shapes

Lecture 84 Cartoons: Generate and manage your library of cartoons, images, etc

Lecture 85 Cartoons: customize your cartoons

Lecture 86 Narration Tips & Tricks

Lecture 87 Tips & Tricks (1)

Lecture 88 Tips & Tricks (2)

Lecture 89 Tips & Tricks (3)

Lecture 90 Tips & Tricks (4)

Lecture 91 Tips & Tricks (5)

Section 9: Course promotion

Lecture 92 Course promotion - traditional techniques

Lecture 93 Email marketing process

Lecture 94 Email marketing campaigns

Lecture 95 Popular Email Marketing tools

Lecture 96 Use your own website

Lecture 97 Udemy Announcements

Lecture 98 Promote a tool or other services with your course

Lecture 99 Coupon secrets

Lecture 100 Make it popular

Lecture 101 Online Marketing tools: press releases

Lecture 102 Promote on forums

Lecture 103 Social Media Marketing

Lecture 104 Setup a Facebook page

Lecture 105 Setup a Facebook campaign

Lecture 106 Setup a Twitter campaign

Lecture 107 Where to promote on LinkedIn

Lecture 108 Social video strategies

Section 10: The Marketing Funnel Process

Lecture 109 Strategies to create buzz around your course

Lecture 110 Coupon websites

Lecture 111 The sales funnel for instructors - Create the course chain

Lecture 112 Use Udemy as marketing funnel process: more courses in the funnel

Lecture 113 Use webinars to promote your courses

Lecture 114 Make your students come back to you

Section 11: Get inspired

Lecture 115 Monitor other Udemy instructors

Lecture 116 Monitor on other eLearning platforms

Lecture 117 Monitor on Youtube

Lecture 118 Monitor competitors of physical products (Amazon, eBay,….)

Lecture 119 Find instructors to partner with

Section 12: Performances check

Lecture 120 Use Google Analytics to track the performances of an Udemy course

Lecture 121 Use other systems to track the performances using different coupons

Lecture 122 Monitor your students’ feedback and the follow up process

Section 13: How To Prepare a Training Session

Lecture 123 How to layout a lecture

Lecture 124 How to layout a presentation

Lecture 125 How to act as an instructor

Lecture 126 Use promo videos in your courses

Lecture 127 How to improve your lectures

Lecture 128 How to make it clear

Lecture 129 Understand what the students need and their lacks

Lecture 130 Create your own course photo

Section 14: How to setup your studio

Lecture 131 The video production process

Lecture 132 Setup your studio

Lecture 133 Choose your microphone

Section 15: The critical key to success

Lecture 134 Turn your course into a book

Lecture 135 Leverage your work

Lecture 136 Mastermind groups

Lecture 137 Resources that you need

Lecture 138 The video launch formula

Section 16: Bonuses

Lecture 139 Where to find royalty free music

Lecture 140 Where to find royalty free images

Lecture 141 Where to find royalty free videos

who wants to start an activity as an online instructor,who is or wants to become an instructor on udemy,who needs to improve his/her business as online instructor,who wants to kae a living teaching on the Internet