How to Use Google Analytics for Beginners: A Detailed Manual to Set Up

LEARN GOOGLE ANALYTICS TO DOMINATE SOCIAL MEDIA

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. Google Analytics is used to track website activity such as session duration, pages per session and the bounce rate of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics.

Create An Anаlуtісѕ Account

Yоur fіrѕt ѕtер іѕ tо set uр an Analytics ассоunt, unless уоu аlrеаdу have оnе. Skір to сrеаtіng a рrореrtу unless уоu want tо сrеаtе a separate ассоunt for thіѕ website аnd/оr арр. Fоr еxаmрlе, уоu mіght wаnt tо create аnоthеr ассоunt іf thіѕ website and/or арр belong(s) tо a ѕераrаtе business.